Proposal Strategy Prototype · Dallas Zoo Connectivity RFP

Closing the last half-mile between the train, the zoo, and the park.

Halperin Park, the Wild Horizons zoo masterplan, the South Garage, the 2024 bond program, and the DART Red Line all converge on one corner of Oak Cliff — nine-figure investment, one street corner. Yet there is still no continuous, legible, comfortable pedestrian route between the park, the zoo, and the train. This prototype shows how a Total Design approach turns that gap into a fundable near-term project, and how we score it against the RFP rubric.

2,500 ftwalk between zoo and park today, with a ~25 ft climb and no verified accessible route
951KDallas Zoo visitors in 2025; Halperin Park projects 2M visitors per year
12+ crasheson Clarendon Dr in 12 months, including a fatal crash — and no crosswalk at the park's main entrance
$126M+already committed or authorized around this corner — integration, not fundraising, is the job
20 ptsof the RFP rubric sit on "innovation & differentiators" — exactly what this prototype targets

Module 1 · Site Diagnosis

Where the connection breaks

Schematic of the ~20-acre study area (Halperin Park north, Marsalis west, Ewing east, DART Red Line south). Click a numbered pin for evidence. Toggle layers to compare today's failures with near-term and long-term responses.

Existing pedestrian route Near-term: "Zoo Walk" spine, crossings, shuttle Long-term: bridge, relocated entrance, trolley
I-35E NB FRONTAGE RD HALPERIN PARK Phase 1 deck over I-35E · opened May 9, 2026 2M visitors/yr projected PHASE 2 (~2032) extends to Marsalis · incl. zoo walkway · $25M federal MARSALIS AVE LANCASTER EWING AVE CLARENDON DR DART RED LINE DALLAS ZOO STATION DALLAS ZOO 106 acres · 951K visitors (2025) Main Lower Parking Main Upper Parking South Garage 580 sp · new Main Entrance under Marsalis overpass ~2,500 ft · +25 ft climb no continuous sidewalk 1 2 3 4 5 6 Schematic — not to scale. Compiled from public sources, June 2026. For internal proposal-strategy discussion only.

Module 2 · Concept Strategy

Near-term pilots, long-term positioning

The RFP asks for three near-term concepts. Our strategy: pair every near-term move with the long-term asset it protects, so nothing we build in 2026 is throwaway when the masterplan and Phase 2 arrive.

NEAR-TERM · 0–18 months

LONG-TERM · masterplan horizon

Cost bands: $ < 100K · $$ 100K–1M · $$$ > 1M (rough order of magnitude, planning-level only). PILOT = test cheaply first · CAPITAL = one-time build · OPS = recurring operating commitment.


Module 3 · Total Design Lens

From a pile of good ideas to a win strategy

Every workshop theme, mapped against the four Total Design practices and the rubric points it earns. This is the difference between "we brainstormed value-adds" and "we have a scoring thesis."

Theme Curiosity Broadest context Technical excellence Collaboration Rubric target
Lighting Why is the entrance dark? Audit before fixtures. Safety and orientation first; animal-themed identity as the placemaking layer, not the lead. Photometric audit, glare and maintenance criteria, energy and controls. Local artist competition with Oak Cliff community; internal AV/lighting team. Approach 30 · Innovation 20
Acoustics How loud is the walk, actually? Measure before mitigating. Highway noise shapes whether anyone lingers between park and zoo. Baseline noise survey; barrier/buffer options sized to data. Partner with local acoustic studios — community draw, not just subconsultants. Approach 30
Heat & shade Where does the route actually bake? Map it. Texas heat decides walking mode share more than distance does. Tree inventory, shade-priority mapping, thermal comfort scoring; misters only where operations support them. Civil + landscape + zoo operations on one canopy plan. Approach 30 · Innovation 20
Safety & security Why do crashes cluster on Clarendon? Read the data. 12+ crashes in 12 months; a council member has publicly called for fixes — a timely opening with the City. Crossing design, sight lines, CPTED review, camera and personnel plan. City of Dallas, DART police, zoo security on one map. Approach 30
Sidewalks & ADA Walk the route ourselves — where does it actually end? Grades, missing ramps, and sidewalk gaps make accessibility a first-order design issue, not a detail. Grading survey, curb-ramp inventory, pedestrian counts to fill the data gap. TxDOT and city ROW coordination flagged early, honestly. Approach 30
Mobility & transit What would make a family choose the train? Station-level ridership is unpublished — our counts become the baseline everyone cites. Shuttle pilot designed as a data instrument, not just a ride. DART co-promotion; zoo membership marketing tie-in. Innovation 20
Funding & delivery What money already exists before we ask for new money? $126M+ committed around the site; the corridor is the missing line item. Phasing tied to grant calendars; ROM costs by band; TDC match strategy. NCTCOG, TxDOT, city bond office, philanthropy — one integration table. Approach 30 · Innovation 20
30Respondent experience

Multidisciplinary references: deck-park, transit-access, and microclimate work — the Klyde Warren class of project, three team references ready.

20PM experience

Clear phasing, monthly client cadence, named decision gates, and stakeholder map across Zoo / City / TxDOT / DART / NCTCOG.

30Understanding & approach

Diagnosis → pilots → scalable concepts. Every near-term move protects a long-term asset; nothing precludes the masterplan.

20Innovation & differentiators

The RFP's own margin notes suggest an interactive map and data portal. This page prototypes that suggestion, alongside measurable comfort and safety metrics.


Module 4 · Delivery Window & Funding

A 2026–2028 window that will not reopen

Safari Trail opens 2027, the zoo masterplan completes around 2028, and Phase 2 design is mobilizing toward ~2032. Concepts decided in the next 12 months fix this corridor's form for a generation.

Jun 2026Internal pitch (6/12, 6/16) · refine Total Design proposal
Q3 2026Submit · existing-conditions fieldwork · pilots begin
≤ Jan 2027Concept development complete — feeds zoo masterplan
2027Safari Trail opens · pilot data informs concepts
≤ Jan 2028Final design of accessibility improvements
~2028Zoo masterplan complete
~2032Halperin Phase 2 + zoo walkway open
This is not a "find money" pitch. More than $126M of relevant funding is already committed or authorized around this site. The proposal's job is to integrate it — and to align our concepts with design funding that has already been awarded.
SourceStatus / sizeFit for this corridor
$21M RAISE "Connecting Communities"Awarded — design/engineering Explicitly funds design of a pedestrian bridge from rail to the Dallas Zoo. Align the proposal with that funded scope and position the team for follow-on design opportunities.
$25M Reconnecting Communities / NAEAwarded — Halperin Phase 2 (part of NCTCOG's $80M) Phase 2 includes the zoo walkway; near-term concepts must align with it, not duplicate it.
City of Dallas 2024 BondAuthorized — Prop A $521M streets (incl. $12.4M Vision Zero, $162M Complete Streets); Prop B incl. $30M Dallas Zoo Local capital for sidewalks, crossings, and zoo improvements through 2030+.
SS4A (Safe Streets & Roads for All)Next cycle — planning grants $100K–$5M The Clarendon crash record and the missing park-entrance crosswalk write this grant narrative themselves.
TxDOT Transportation Alternatives~$250M statewide FY27–29, via NCTCOG Sidewalk gaps and station access; precedent: $25M for Cotton Belt Trail DART station access.
NCTCOG Transportation Development Credits994M+ credits regionally Non-cash federal match — removes the local-match obstacle for the smaller grants.
TIF / philanthropy~$7M TIF used for Halperin Phase 1; $23M Halperin naming gift Both mechanisms already proven on this exact site.

Module 5 · Precedents

Three proofs, three transferable principles

Dallas — same city

Klyde Warren Park

$3B economic impact since 2012. Adjacent rents up 30–60%. M-Line trolley ridership up 61% after the deck park connected downtown to the Arts District.

Principle: connectivity investment compounds destination value — and Dallas leadership has already seen it work.
San Diego · New York

Zoo last-mile shuttles

San Diego Zoo pairs dedicated bus lanes with a free last-mile shuttle; the Bronx Zoo stitches an on-site trolley to express bus and subway. Both make a major zoo reachable without a car.

Principle: the cart-shuttle pilot is a proven typology, not an experiment — and it doubles as a ridership-data instrument.
Phoenix

Cool Corridors

$1.4M planted 1,800 trees along quarter- to half-mile pedestrian segments. Research is blunt: shade is the one heat intervention that works; cool pavement cannot replace it.

Principle: shade is measurable infrastructure with a scoring framework — treat the tree inventory as engineering, not landscaping.
Module 6 · Why This Wins

A textbook Total Design problem, 55 years after the Key Speech

"Total architecture implies that all relevant design decisions have been considered together and have been integrated into a whole by a well organised team empowered to fix priorities."
— Ove Arup, Key Speech, 1970

Structures, transit, microclimate, equity history, placemaking, and funding strategy converge in one corridor. No single discipline solves it. That is not a complication — it is the reason this project is the right pilot.

Curiosity

We measured before we proposed: walk the route, count the riders, map the heat, read the crash data.

Broadest context

I-35E demolished 100+ homes in one of Dallas's first Freedmen's towns in 1956. Halperin Park restored 12th Street. This corridor finishes the reconnection.

Technical excellence

Every soft idea is backed by a hard instrument: photometric audit, noise baseline, shade scoring, grading survey, ROM costs.

Collaboration

Zoo, City, TxDOT, DART, NCTCOG, Oak Cliff artists, local acoustic studios — engaged as co-authors, not review agencies.

And one more thing. The draft RFP's own margin comments suggest an "interactive map / data portal" as a differentiator. This page is a working prototype of that idea — offline, single-file, and easy to adapt once the discipline leads have reviewed the content.
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